Let’s start with, “I have a Facebook page, why would I need a website?” You’ll hear numbers of business owners who either have just started or have been running for a long time who will reply like this. Their business is running okay, but they’re not growing. That is the time you’ll need to market your business in a whole new different way.
If you’re a small business owner or you’re just starting out this year 2020, like many, you may think there’s no benefit in having a website when you can do everything on social media. Or maybe you think you can’t afford a professional website so you get a freebie and do it yourself instead.
Perhaps you’re in the generation that didn’t grow up with computers, you don’t use a computer so you think your customers don’t use computers. You think if you are not tech-savvy why bother with a website. But even if you are an established business that has relied on word of mouth and think you are doing quite well, there are several reasons why your business needs a professional website too.
I believe, even with all that you can do on social media, and even if you’ve been in business for several decades unless you do not want to grow your business or you’re about to retire and travel the world, your business needs a website and preferably one that is professionally designed and developed.
Still not sure about why you should have a business website? Well, here are the 3 reasons why:
- A WEBSITE ENABLES YOU TO TARGET A WIDER AUDIENCE
Websites are accessible from anywhere in the world provided there is an internet connection. Whether you offer products or services, or you’re B2B or B2C, your website provides you with an alternative location to sell. As a retailer, an eCommerce website is a great place to sell your products to a bigger market this 2020. Think of all the people who can’t get to your bricks and mortar store that you could sell your products to. Even service-based businesses can offer their services globally through a website. Now that we have so many affordable ways to communicate with people, we can do business with anyone, anywhere, any time. You can also leverage from it while doing some digital marketing or posting on social media to redirect them to your website in order to track traffic and visits. A website makes it so much easier to attract clients from a global market to grow your brand and get more leads.
2. YOUR BUSINESS WILL GAIN CREDIBILITY AND TRUST
More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do, especially if you are a home-based business without a bricks-and-mortar address.
Having a website will not only provide the information they are looking for, but it will give your business credibility. It says I am here, I mean business, and I am in it for the long haul. Customers will only trust you if you are open, honest and if they can see you online with positive reviews and feedback.
3. YOU WILL SAVE TIME AND MONEY
As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on your needs and your skill level, once it’s up and running, a professional website is worth the initial investment, especially if built using WordPress, which enables you to add and change your own content regularly, saving you money in updates.
You may be thinking, I have a “freebie” website that I built myself, why should I pay for someone to do it for me? There are several reasons why I don’t recommend “freebie” D.I.Y. websites, but even a “freebie” website is better than no website at all. However, if you are somewhat tech-savvy and have the time to build your own website, I strongly recommend you at least use WordPress with a professional theme and that you pay for web hosting with a reputable web host.
If you do have a D.I.Y. freebie website, ask yourself, is it providing you with the professional image you desire for your brand? There’s nothing less professional online than a website that says “Hey, look, I used a free website builder!” Your business will gain so much more credibility by having a professional website designer to help you design and build your website.
With careful planning, designed responsively and with your customers’ needs in mind, your website will provide a professional image and give potential customers a great experience when they visit, whether it’s on their computer, their tablet or their mobile phone.
When it comes to comparing the cost of a professional website with a freebie D.I.Y. website, unless you are fairly skilled, your website will cost you in time and effort that could be better spent elsewhere in your business. Not only that, but if it’s not professional, or can’t be found in a Google search, you will lose customers and that will also cost you dearly.
Saving money is definitely a great reason why your business needs a professional website, but there are several more reasons.